How Perfume2Spray sells D2C with its own website and app

Perfume2Spray sells perfumes and deodorants online in India — luxury, designer and everyday fragrances for men and women, delivered across the country. It sells them direct: on its own ecommerce website, under its own domain, and in a branded Android shopping app on Google Play. Both run on Shoopy.

One brand, two channels, one store

The website and the app are not separate stores. They read the same Shoopy catalogue, stock and orders, so a price change or a new fragrance goes live everywhere at once, and every order — site or app — lands in the same order list.

• The website is the brand’s storefront on its own domain, with its own navigation, imagery and identity. Customers browse the catalogue, pay online through UPI and cards, or choose cash on delivery.
• The Android app carries the brand’s own name and icon on Google Play. A customer who installs it has the brand on their home screen — a direct way back that no marketplace listing gives.

Why direct matters for a fragrance brand

Fragrance is a repeat-purchase category with a crowded marketplace shelf. Selling through its own store gives Perfume2Spray its own shopping environment — its storefront, its navigation, its offers — and its own customer relationships: every buyer’s order history stays with the store, not with a marketplace.

The stack

Perfume2Spray runs on the same platform this site describes: online store, branded app, orders and inventory and payments in one system. See it live at perfume2spray.com or on Google Play.