One adds a shop to a website you already have. The other is the shop. Here is the side-by-side, sourced.
Ecwid prices by catalogue size — Starter at $5 a month carries 10 products, Venture at $29 carries 100 — and its free plan closed in 2025. Shoopy Basic is ₹2,499 a year with 500 products, and no product ceiling decides your plan.
| Feature | Ecwid | Shoopy |
|---|---|---|
| Entry paid plan | Starter — $5/mo, about ₹5,760/yr | ₹2,499/yr |
| Products on entry plan | 10 | 500 |
| Free plan | Discontinued — closed 2025 | 14-day free trial |
| Fee per order | None, any plan | 0% for the first 250 orders, then 1% capped at ₹5 |
| Standalone storefront | Embed, or a basic Instant Site | Full store on your domain |
| Official WhatsApp integration | Third-party apps | Built-in |
| GST invoicing | Via App Market | Built-in, every plan |
| Branded app for your store | — | Hybrid from ₹3,999/yr, native from ₹14,999/yr |
| Counter billing | — | Built-in |
| Delivery agent app | — | Built-in, Professional and up |
| Sells inside other sites | Yes — its main strength | Not the model |
You already have a website you like and only want to bolt a cart onto it — or serve one catalogue across several sites. It embeds anywhere, charges no per-order fee, and for a creator selling a small range from an existing page it is the right tool.
The store is the site. A full storefront on your own domain, a catalogue that will not hit a 10-product ceiling, WhatsApp ordering, GST invoicing, counter billing and a branded app — built in.
Ecwid’s tiers are set by how many products you list, not how much you sell. Take a store with 500 products doing 300 orders a month at an ₹800 average.
500 products need the Business tier — $49/month on annual billing, about ₹56,400 a year — with no order fees. List more than 2,500 and the Unlimited tier is about ₹1,37,000.
500 products fit the ₹2,499 plan. Add ₹5-capped fees on 3,350 orders past the free 250 (₹16,750) = ₹19,249 a year at this volume.
Illustrative, from rates read August 2026, converted at ₹96/$. Ecwid charges no per-order fee on any plan — at very high order volumes on a small catalogue, that can win; do the arithmetic for your own shape. Shoopy Basic 1% capped at ₹5. GST and gateway charges apply on both.
After its March 2026 price change, Ecwid lists Starter at $5 a month (10 products), Venture at $29 on annual billing (100 products), Business at $49 (2,500) and Unlimited at $119 — roughly ₹5,760 to ₹1,37,000 a year at ₹96 to the dollar. Indian merchants can be billed in rupees; the INR figure shows in Ecwid’s own checkout.
No. Ecwid closed the free plan to new signups in March 2025 and shut existing free stores in November 2025. The entry point is now the paid Starter tier.
No — and that is a genuine strength. Ecwid takes no per-order cut on any plan, so you pay only your payment processor, and it supports Indian gateways including Razorpay, PayU, Paytm and PhonePe. Shoopy charges a capped fee after a free allowance, so at very high volumes on a small catalogue Ecwid can work out cheaper — do the arithmetic for your shape.
A full storefront on your own domain rather than a widget in another page, 500 products on the entry plan instead of 10, an official WhatsApp integration, GST-compliant invoicing built in, counter billing, a branded app for your store from ₹3,999 a year, and a delivery agent app for your own riders.
Yes. Shoopy’s team exports and imports your products, variants, customers and order history, then helps repoint your domain and reconnect your payment gateway. Most stores are live within about a week — a complex catalogue can take longer — and there is a 14-day free trial with a 7-day money-back guarantee after you pay.
A thirty-minute demo on your own catalogue — including the fee arithmetic for your order volume.
Shoopy