The website matters more than the store. Wix gives near-total drag-and-drop control, a huge app market, and no per-order fee — if your catalogue is small and design freedom is the point, it is a fair choice.
Wix or Shoopy? The honest comparison.
One is a drag-and-drop website builder with a store attached. The other is a store first — GST, UPI, cash on delivery and WhatsApp included. Here is the side-by-side, sourced.
Wix sells online from its Core plan — about ₹4,800 a year in India — with no per-order fee; Shoopy starts at ₹2,499 a year with 0% on the first 250 orders and never more than ₹5 an order after that, with GST invoicing and WhatsApp built in.
Four numbers that change the answer.
The comparison, line by line.
| Feature | Wix | Shoopy |
|---|---|---|
| Entry ecommerce plan | About ₹4,800/yr (Core, ₹399/mo) | ₹2,499/yr |
| Platform fee per order | None | 0% for the first 250 orders, then 1% capped at ₹5 |
| Official WhatsApp integration | Not offered | Built-in |
| GST invoicing | Via App Market | Built-in, every plan |
| Indian payment gateways | Via plugins | Razorpay, Cashfree, PayU, PhonePe and Easebuzz built in |
| Branded app for your store | — | Hybrid from ₹3,999/yr, native from ₹14,999/yr |
| Counter billing | Wix POS not available in India | Built-in |
| Delivery agent app | — | Built-in, Professional and up |
| Design freedom | Very high — full drag-and-drop | Themes plus custom CSS |
| Support channel | Ticket and callback, English | WhatsApp, human, Hindi and English |
| Money-back guarantee | 14-day refund window | 7 days, after a 14-day free trial |
Two platforms. Two different buyers.
The store is the business. WhatsApp orders, GST invoices, UPI and cash on delivery, five Indian gateways and a counter to bill at — built in rather than assembled from plugins.
Wix can cost less. That is not the whole question.
On the platform line alone, at a typical ₹800 basket, Shoopy Basic is cheaper up to roughly 60 orders a month; past that, Wix Core’s flat plan wins that single line. Here is what the flat plan does not include.
Wix Core about ₹4,800 a year, no order fees. Shoopy Basic ₹2,499 plus ₹5-capped fees after your first 250 orders — equal at about 700 orders a year. We would rather show you the crossover than pretend it away.
Selling on WhatsApp, GST-compliant invoicing and Indian payment gateways reach Wix through App Market subscriptions, priced by their vendors and billed on top. On Shoopy they are the product.
Illustrative, from published rates read August 2026: Wix Core at its India pricing; Shoopy Basic 1% capped at ₹5 past 250 orders (the cap applies from a ₹500 basket). GST and gateway charges apply on both.
Move to Shoopy with expert assistance.
Everything sellers ask about Wix vs Shoopy.
How much does Wix cost for an online store in India in 2026?
Wix publishes India pricing in rupees: Light at about ₹199 a month, Core at about ₹399, Business at about ₹799 and Business Elite at about ₹1,599, alongside a free tier. Selling online starts at Core — about ₹4,800 a year — rising to about ₹19,200 for Business Elite — check wix.com/plans for the current rates. Wix charges no per-order platform fee on standard store orders; recurring-payment sales carry a 2–4% fee except on Business Elite.
Does Wix charge transaction fees?
No platform fee on its ecommerce plans — a genuine advantage over percentage-based platforms. You still pay your payment processor. Shoopy charges a per-order fee only after a free allowance (250–2,000 orders a year by plan), capped at ₹5, so which is cheaper on the platform line depends on your volume — roughly 60 orders a month is the crossover against Basic.
What does Wix do better than Shoopy?
Two things. Design control — near-total drag-and-drop freedom and a far larger app market. And price at volume, since it charges no per-order fee. Both are real, and we would not pretend otherwise.
What does Shoopy give an Indian seller that Wix doesn’t?
An official WhatsApp integration, GST-compliant invoicing built in, five Indian payment gateways natively — Razorpay, Cashfree, PayU, PhonePe and Easebuzz — a branded app for your store published in your own developer account, counter billing, and a delivery agent app for your own riders.
Can I move my Wix store to Shoopy?
Yes. Shoopy’s team exports and imports your products, customers and order history, then helps repoint your domain and connect your payment gateway. Most stores are live within about a week — a complex catalogue can take longer — and there is a 14-day free trial with a 7-day money-back guarantee after you pay.
Seen the table? Now see it live.
A thirty-minute demo on your own catalogue — including the fee arithmetic for your order volume.